100 Years of Trailblazing
Zachariah Abraham
Challenge:
Develop an integrated campaign targeting 18-25- years-olds that makes Disney the brand of choice for the rest of their lives. Use 90's & 00's nostalgia in a hyper-relevant way.
Outcome:
Disney 100. A celebration of disney’s unsung icons of diversity from the 90’s & 00’s. One that honours the impact these trailblazers had on our lives & their contributions to representation on screen.
