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100 Years of Trailblazing

Zachariah Abraham

Challenge:

Develop an integrated campaign targeting 18-25- years-olds that makes Disney the brand of choice for the rest of their lives. Use 90's & 00's nostalgia in a hyper-relevant way.

Outcome:

Disney 100. A celebration of disney’s unsung icons of diversity from the 90’s & 00’s. One that honours the impact these trailblazers had on our lives & their contributions to representation on screen.

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Zacharian Abraham