A Little Goes a Long Way

Måns Murmark & Jack Ladow

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Challenge:
Reintroduce a centuries-old brand for a contemporary audience.
Outcome:

To make Grey Poupon stand out to affluent millennials, we had to create a refreshed brand that resonated with that specific audience - while still being instantly recognizable for existing customers and generations. We focused on millennials and made sure that we exist where they exist. Because a little goes a long way.

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