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Artificial

Saffron Leijs

Challenge:

Create a mechanism to encourage young women to be themselves online.

Outcome:

Being your true authentic self is original. Artificial is a platform for young women, sparking creativity and inspiration showcasing complete realness, allowing them to leave their socials and feel good about themselves. Moving away from the toxic place social media can be, as we have the control to change that. Enhancing the fab tools it can offer.

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