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Beyonce x Loyalty Cards

Chayanne Williams


Visually designing a narrative through hidden meaning and imagery.


A launch campaign for a chosen celebrity, along with a chosen subject, to produce a campaign that expresses elements linked to beyonce. The Gold theme shows the popular image Beyonce has that she is Royalty within the music industry. A gold imprint of locations around the world exploring her love and commitment, of what being a loyal person means, implemented with the loyalty card theme. Provides a digital and physical version of a person using the loyalty card and additional merchandise that links to this campaign. An APP, CD cover, Loyalty Card, Loyalty Bank card.

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