Beyonce x Loyalty Cards

Challenge:

Visually designing a narrative through hidden meaning and imagery.

Outcome:

A launch campaign for a chosen celebrity, along with a chosen subject, to produce a campaign that expresses elements linked to beyonce. The Gold theme shows the popular image Beyonce has that she is Royalty within the music industry. A gold imprint of locations around the world exploring her love and commitment, of what being a loyal person means, implemented with the loyalty card theme. Provides a digital and physical version of a person using the loyalty card and additional merchandise that links to this campaign. An APP, CD cover, Loyalty Card, Loyalty Bank card.