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Challenge:
Help Fossil kick-start a conversation about time with 18-24 year olds.
Outcome:

Success isn’t measured by productivity. Success is taking your time, guilt free. So we decided to celebrate the procrastinators. We can't change time, but we can change the perception of time. To empower people to take their time without feeling guilty, we created a new watch face inspired by the internal clock of the procrastinator.

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For the procrastinators

Mica Helger & Ester Wikström

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