Lingoduos,
for D&AD

Julia Jones & Saffron Leijs

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Challenge:
Create an integrated campaign to inspire and motivate young adults to include language learning in their daily routines.
Outcome:

We learn the best through someone we connect with. Pair with someone across the world, who speaks the language you're learning and is learning the language you speak. Compete against each other to earn rewards and create connections. Through an integrated campaign, Lingoduos allows you to find your language alter ego and battle them, all while learning a language.

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