Spotify Live Clash

Challenge:

How can Spotify allow the conversation about music between its users to start within the platform, without becoming a social media platform?

Outcome:

Spotify LiveClash allows two users to co-create evolving artworks through music. Each track in a LiveClash mix has its own artwork and is layered over the previous track. The audience can engage while an ongoing LiveClash is created, or listen later from co-creators profile. LiveClash is a modern spin on sound clashes and uses its competitive elements and innovative dub-plate techniques as inspiration to create an exciting new platform for music streaming. Every LiveClash mix and artwork are exhibited within Spotify and each mix is a shareable piece of visualised music.