Stanley Watts

Challenge:

Create a visual identity and brand for Stanley Watts hair salon using his story, journey and love for his customers as the focal point.

Outcome:

Create a brand centred around authenticity and highlighting the value of struggles and journeys in life by utilising a selection of artistic styles combining to create an imperfect yet perfect visual representation of the client's life journey. Embracing authenticity and every aspect of the journey of life to create a bespoke user experience both visually and physically. The kintsugi art style, marble and a receipt paper aesthetic coming together to form personalised assets, such as a thermal paper receipt of the client's hair post cutting, as well as products with a range of unique designs utilising the art

styles and textures in question.