Fossil set the challenge to develop a campaign that reminds 18-24 year olds the value of time.
ONE BILLION SECONDS OF UNTAPPED POTENTIAL.
For much of our lives, we often hear how life is short, and whilst it is true that tomorrow is never promised, people aged 18-24 have something that many others don’t.
1 million seconds is 11 days, whereas 1 billion seconds is roughly 31 years. The name time billionaires comes from the idea that 18-24 year olds have more than 1 billion seconds of untapped potential. Time is their greatest asset, and by counting the seconds, they make the seconds count.