Måns Murmark & Jack Ladow
Accumulate reached out to our course to see if anyone could create a new brand for their radio/podcast channel run by the homeless in London.
We realized we had to create a branding solution rather than a regular brand. We focused on the brand owners to emphasize creative freedom and empowerment. By creating a portable branding studio, we eliminated the use of high-spec computers and complicated software, and ended up making for a more hands-on approach.